Privacy Policy

Last Updated: August 24, 2026

ECBVerdyol respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how ECBVerdyol (“ECBVerdyol,” “we,” “us,” or “our”) collects, uses, stores, discloses, and protects personal information when you visit our websites, submit online forms or project photographs, request information, subscribe to communications, or otherwise interact with us online.

This Privacy Policy applies to ECBVerdyol websites, including ecb.ca and ecbverdyol.com, and to other ECBVerdyol online services that link to this Privacy Policy.

Specific privacy rights may vary depending on where you live and which laws apply.

1. Information We Collect

We may collect personal information that you provide directly to us and certain information generated automatically when you use our websites.

Information You Provide

Depending on how you interact with ECBVerdyol, we may collect:

• first and last name;
• company or organization name;
• email address;
• telephone number;
• business or mailing address;
• province, state, country, or general location information;
• project information;
• messages and inquiries;
• product interests;
• requests for quotes or product information;
• newsletter subscription information;
• photographs, images, files, and related information you voluntarily submit;
• information submitted in connection with promotions, contests, or similar programs;
• privacy choices and consent records.

You are not required to provide all types of personal information. However, certain information may be necessary for us to respond to a request, process a submission, provide requested information, or administer a promotion.

2. Project Photo Submissions

When you use our project photo submission feature, we may collect:

• your submitted photograph or photographs;
• your name;
• company name;
• email address;
• telephone number;
• submission date and time;
• selected language;
• project or submission information;
• your photo-use preference;
• the version of the Photo Submission Agreement associated with your submission;
• a timestamp associated with your submission and privacy choice.

We use this information to receive and process your submission, administer applicable promotions, verify eligibility where necessary, maintain appropriate records, prevent misuse, contact you regarding your submission, and manage your photo-use preference.

3. Photo Use and Your Choice

Before uploading a photograph through our designated project photo submission page, you may be asked to review a Photo Submission Agreement.

The agreement explains the conditions applicable to the submission and how ECBVerdyol may handle the photograph.

The submission process also provides an optional refusal if you do not want ECBVerdyol to use your submitted photograph for marketing or promotional purposes.

Selecting this refusal does not prevent you from submitting a photograph or participating in an applicable promotion.

If you proceed with the submission without selecting the optional refusal, ECBVerdyol may use the submitted photograph for the purposes described in the Photo Submission Agreement, which may include:

• ECBVerdyol websites;
• social media;
• project showcases;
• case studies;
• brochures and marketing materials;
• presentations;
• technical or educational publications;
• trade show displays;
• other ECBVerdyol promotional materials.

Withdrawing Photo-Use Permission

You may contact ECBVerdyol to withdraw permission for future marketing or promotional use of a submitted photograph.

We will make reasonable efforts to discontinue future use after processing a valid request.

However, withdrawal may not allow us to recall or remove materials that were already printed, distributed, published, archived, incorporated into previously released materials, or lawfully provided to third parties before the withdrawal request.

4. Responsibility for Submitted Photographs

By submitting a photograph, you confirm that you have the right to submit it.

You are responsible for ensuring that you have obtained permissions that are reasonably required from persons appearing in the photograph and, where applicable, property owners, customers, project managers, employers, or other relevant parties.

If a minor appears in a submitted photograph, the person submitting the photograph is responsible for obtaining any required permission from the minor’s parent or legal guardian.

Please do not submit photographs that you are not authorized to provide to ECBVerdyol.

5. Promotions, Contests, and Giveaways

ECBVerdyol may operate promotions, contests, giveaways, draws, or similar programs.

We may use information submitted in connection with these programs to:

• process submissions or entries;
• verify eligibility;
• administer the promotion;
• prevent duplicate, fraudulent, or improper entries;
• conduct applicable selection procedures;
• contact selected participants;
• deliver prizes;
• maintain appropriate business, legal, and audit records.

Participation may be subject to separate eligibility requirements, deadlines, official rules, prize conditions, and other terms.

Submitting information or a photograph does not guarantee selection or receipt of a prize.

6. Information Collected Automatically

When you visit our websites, certain technical information may be collected automatically.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate geographic region;
• referring website or source;
• pages viewed;
• date and time of access;
• interactions with website features;
• cookie or similar technology identifiers.

We may use this information to operate and secure our websites, understand website usage, measure performance, diagnose technical issues, prevent abuse, and improve our services.

7. How We Use Personal Information

ECBVerdyol may use personal information to:

• respond to inquiries;
• provide customer service;
• process requests for quotes or product information;
• communicate regarding products, projects, requests, or services;
• manage business and customer relationships;
• process project photo submissions;
• administer promotions;
• maintain privacy and consent records;
• provide requested communications;
• operate and improve our websites;
• analyze website usage and performance;
• detect and prevent fraud, abuse, and unauthorized activity;
• protect our websites and information systems;
• comply with legal and regulatory obligations;
• establish, exercise, or defend legal rights;
• perform other reasonable activities related to purposes disclosed when the information is collected.

We aim to limit our collection, use, and disclosure of personal information to appropriate and identified purposes.

Canadian privacy principles require organizations to identify purposes for collecting personal information and obtain meaningful consent where required.

8. Email and Marketing Communications

ECBVerdyol may send marketing or informational email communications where permitted by applicable law and where an appropriate basis exists.

These communications may include:

• newsletters;
• product information;
• company news;
• industry information;
• invitations;
• promotional announcements.

You may unsubscribe from marketing emails at any time using the unsubscribe mechanism provided in the communication or by contacting us.

Unsubscribing from marketing communications does not prevent ECBVerdyol from sending necessary non-promotional communications, such as responses to inquiries or communications related to an existing request, transaction, or submission.

9. Cookies and Similar Technologies

Our websites may use cookies and similar technologies for purposes including:

• website functionality;
• remembering preferences;
• security;
• traffic measurement;
• analytics;
• performance monitoring;
• improving user experience.

Some technologies may be provided by third-party service providers that help us operate, secure, or understand use of our websites.

Depending on your browser, device, location, and applicable law, you may have controls that allow you to block or delete cookies.

Disabling certain cookies may affect website functionality.

10. Analytics

ECBVerdyol may use analytics services, including services such as Google Analytics, to understand how visitors use our websites.

These services may process information such as:

• IP address;
• browser and device information;
• pages visited;
• referral information;
• general location information;
• website interactions and usage data.

We use analytics information to measure website performance, identify trends, and improve our websites and services.

Where applicable law requires consent or another choice for particular tracking technologies, we will provide appropriate controls.

11. How We Share Personal Information

ECBVerdyol may disclose personal information to service providers that perform functions on our behalf.

Depending on the service involved, these providers may assist with:

• website hosting;
• cloud storage;
• file storage;
• form processing;
• workflow automation;
• email delivery;
• analytics;
• cybersecurity;
• data management;
• customer or business systems;
• professional services.

We seek to limit service providers’ access to information to what is reasonably necessary for the services they provide.

We may also disclose information:

• when required or permitted by law;
• in response to a valid court order, subpoena, or legal process;
• to investigate fraud, abuse, or security incidents;
• to protect the rights, property, safety, or security of ECBVerdyol or others;
• in connection with a merger, acquisition, financing, restructuring, sale, or similar corporate transaction;
• at your direction or with your consent.

12. Sale or Sharing of Personal Information

ECBVerdyol does not sell personal information for monetary consideration.

Certain U.S. privacy laws may define terms such as “sale” or “sharing” more broadly, particularly in connection with advertising, analytics, or cross-context behavioral advertising technologies.

Where an applicable law provides a right to opt out of a practice that legally constitutes a sale, sharing, or targeted advertising, ECBVerdyol will honor applicable rights as required by law.

For example, where the California Consumer Privacy Act applies, consumers may have rights concerning access, deletion, correction, sale or sharing, and non-discrimination.

13. Cross-Border Processing

ECBVerdyol operates in Canada and conducts business with customers and other parties in Canada, the United States, and other locations.

Our service providers and information systems may process or store personal information in Canada, the United States, or other jurisdictions.

As a result, personal information may be subject to the laws of the jurisdiction in which it is processed or stored and may be accessible to courts, law enforcement agencies, regulators, or other authorities in accordance with applicable law.

ECBVerdyol remains responsible for personal information under its control and takes reasonable steps appropriate to the nature of the information and services involved when selecting and working with service providers.

Cross-border processing is particularly relevant here because some of the services used to operate a website or process submissions may store or process information outside Canada. Canadian privacy guidance emphasizes transparency and accountability regarding such processing.

14. Data Retention

ECBVerdyol retains personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, operational, accounting, security, audit, or recordkeeping requirements.

Retention periods may depend on:

• the type of information;
• the purpose for which it was collected;
• legal requirements;
• business and accounting requirements;
• dispute or audit requirements;
• promotion administration;
• privacy and consent records;
• fraud prevention and security requirements.

When personal information is no longer reasonably required, we may delete, anonymize, or otherwise securely dispose of it in accordance with our practices and applicable requirements.

15. Information Security

ECBVerdyol uses reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures may include:

• access controls;
• authentication;
• restricted administrative access;
• secure hosting and storage;
• backups;
• monitoring;
• security software and other technical safeguards.

No Internet transmission or electronic storage system can be guaranteed to be completely secure.

16. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include the right to:

• request access to personal information we maintain about you;
• request correction of inaccurate information;
• withdraw consent where processing is based on consent;
• request deletion in circumstances provided by law;
• ask how personal information is used or disclosed;
• object to or restrict certain processing where applicable;
• opt out of certain marketing communications;
• exercise other rights provided by applicable privacy legislation.

These rights may be subject to legal exceptions and limitations.

ECBVerdyol may need to verify your identity before completing certain requests.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

17. Canadian Privacy Rights

For individuals in Canada, ECBVerdyol aims to handle personal information consistently with applicable Canadian private-sector privacy requirements, including the principles established under the Personal Information Protection and Electronic Documents Act (PIPEDA) where applicable and substantially similar provincial privacy legislation where applicable.

PIPEDA’s fair information principles include accountability, identifying purposes, consent, limiting collection, limiting use/disclosure/retention, accuracy, safeguards, openness, individual access, and challenging compliance.

Meaningful consent requires individuals to reasonably understand the nature, purpose, and consequences of the collection, use, or disclosure of their personal information. For collections, uses, or disclosures that are not necessary for the requested product or service, individuals should be provided with an appropriate choice.

Subject to applicable law, Canadian individuals may request access to or correction of their personal information and may withdraw consent to optional uses, subject to legal or contractual restrictions and reasonable notice.

18. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights where the relevant state privacy law applies to ECBVerdyol and the processing activity involved.

Depending on applicable law, these may include rights to:

• know or access personal information;
• request deletion;
• request correction;
• obtain information about categories of information collected and disclosed;
• opt out of certain sales or sharing;
• opt out of certain targeted advertising or profiling;
• limit certain uses of sensitive personal information;
• exercise privacy rights without unlawful discrimination.

For example, where the California Consumer Privacy Act applies, California consumers may have rights to know, delete, correct, opt out of sale or sharing, limit certain uses of sensitive personal information, and exercise their rights without discrimination.

Not every state privacy law applies to every business. ECBVerdyol will respond to privacy requests according to laws applicable to the particular individual and processing activity.

19. Children and Minors

ECBVerdyol’s websites and services are intended primarily for businesses, contractors, customers, and other adults and are not directed to children under 13.

We do not knowingly seek to collect personal information online directly from children under 13.

In the United States, COPPA imposes specific requirements on operators of websites or online services directed to children under 13 and operators with actual knowledge that they are collecting personal information online from a child under 13.

Canadian privacy guidance similarly states that, except in exceptional circumstances, individuals under 13 are generally considered unable to provide meaningful consent independently.

If a submitted project photograph contains a minor, the person submitting the photograph is responsible for obtaining any permission required from a parent or legal guardian.

If you believe personal information from a child has been submitted improperly, please contact us.

20. Third-Party Websites and Services

Our websites may contain links to third-party websites, social media platforms, or other services.

ECBVerdyol does not control and is not responsible for the privacy, security, content, or practices of independent third parties.

We encourage you to review the privacy practices of third-party services before providing personal information to them.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices, or applicable requirements.

When this Privacy Policy is updated, we will revise the Last Updated date at the top of this page.

If we make a material change involving a new use or disclosure of previously collected personal information and additional notice or consent is required, we will take appropriate steps before using the information for that new purpose.

Canadian guidance specifically identifies significant changes involving new purposes or disclosures to new third parties as circumstances in which consent practices should be reassessed.

22. Contact Us

If you have questions about this Privacy Policy, want to exercise an applicable privacy right, want to withdraw permission for future marketing or promotional use of a submitted photograph, or have another privacy-related concern, please contact us:

ECBVerdyol
Highway 8 & RD 136N
Riverton, Manitoba R0C 2R0
Canada

Email: csr@ecb.ca
Phone: 1-866-280-7327
Websites: ecb.ca and ecbverdyol.com